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If you ask five people their definition of sales enablement, you'll receive six answers - and none will be wrong.
We use the five core pillars of sales enablement to outline our sales enablement strategy offering.
Increase competence
Decrease time to ramp
▶︎ New hire onboarding
▶︎ Formal certification (skills, process, product)
▶︎ Training (skills, process, product)
▶︎ Competency gap analysis
▶︎ Competency-led coaching
▶︎ Sales leadership development
▶︎ Channel/Partner enablement
Maximize time spent selling
▶︎ Sales playbook
▶︎ Knowledge, Content and Learning Discovery and Access
▶︎ Process and activity efficiencies (CRM/Ops)
▶︎ Prospect qualification and prioritisation
▶︎ Tech stack implementation / optimisation
Increase win rates
▶︎ MEDDPICC Framework
▶︎ Sales process optimization
▶︎ Prospect experience and engagement
▶︎ Differentiation (Industry, persona, ICP, competitive landscape)
▶︎ Executive selling
▶︎ Best practice capture and propagatio
Rapid go-to-market
Increase content ROI
▶︎ Buyer’s journey
▶︎ Content attribution and strategy
▶︎ Narrative
▶︎ Account-based marketing processes
▶︎ Product go-to-market
▶︎ Measurement and analytics
Reduce attrition
▶︎ Sales Kick Off
▶︎ Sales new hire and employee experience
▶︎ Sales employee engagement
▶︎ Manager disconnect-to-zero
▶︎ Career paths and progression
▶︎ Gamification / Incentivization
