Keenan: "Sales Enablement has lost its way"

🧠 “𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗵𝗮𝘀 𝗹𝗼𝘀𝘁 𝗶𝘁𝘀 𝘄𝗮𝘆.”

And Keenan doesn’t pull any punches on why.

In this unfiltered conversation, we break down exactly where enablement went wrong and what it takes to make it relevant, strategic, and revenue-aligned again.

We talk hard truths. Real consequences. And how to stop being a cost center.

If you work in Sales Enablement, you need to hear this.

https://www.youtube.com/watch?v=owV5IzbiuPg

🎧 Prefer to listen on the go?:

Spotify / Apple / Amazon

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