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Truth bomb: Operational enablement is killing the enablement function.

It's holding it back, preventing it from taking a seat at the revenue top table (let alone c-suite), it's driving down salaries, damaging its credibility and perception, restricting revenue impact and most critically, it's triggering lay offs within the function.

But what is operational enablement? Kunal Pandya explains during his keynote at the Sales Enablement Summit in Amsterdam:


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