What got us here, may not necessarily take us to where we need to go.

Sales need to change to facilitate shifting buyer behaviours. Enablement needs to change to demonstrate revenue impact. But Chief Revenue Officers are struggling to get their sales team to embrace change.

Here's the deal: Resistance to change is a common obstacle for sales teams. They fear the unknown, lack understanding, and are often reluctant to abandon established habits. But with our 7 proven strategies, you can break through this barrier and set your sales team on a path to success, productivity and revenue growth.

First, involve the sales team in the decision-making process. By giving them a voice in the changes being made, you'll build trust and buy-in that will help them embrace the new ways of doing things.

Next, communicate the benefits of change clearly and often. Don't assume your team understands why the changes are necessary or what's in it for them. Spell it out in simple, compelling terms that resonate with them.

Third, provide training and support to help the team adopt new technologies and processes. Change can be daunting, but with the right resources, your team can make the transition smoothly and confidently.

Fourth, celebrate small wins and successes along the way. Nothing motivates a team like seeing progress and feeling like their hard work is paying off.

Fifth, encourage feedback and open communication. Your team will have questions, concerns, and ideas. Make sure they feel heard and valued.

Sixth, lead by example and be a change agent yourself. Show your team that you're committed to the changes and willing to put in the work to make them a success.

And finally, give the team ownership of the change process. When your team feels like they have a stake in the outcome, they'll be more invested and motivated to make it work.

We know these strategies work because we've seen them in action. A company I worked with saw a 23% increase in sales velocity after implementing MEDDPICC.

So, don't let resistance to change hold you back. Implement these 7 strategies and watch your sales team soar to new heights. Your team, and your bottom line, will thank you.