Stories from the trenches: Competence vs Performance

"In 2023 and beyond, there is only one type of enablement function - and that is a strategic enablement function"

I had the privilege to speak with one of the leading authorities of enablement Paul Butterfield for the Sales Enablement Society Stories from the Trenches Podcast.

We discussed:

👉 Strategic vs. operational enablement

👉 The impact of current economic conditions on enablement teams

👉 Mitigating the risk of being labeled a cost center

👉 3 key changes you can implement to become more strategic

This was a compelling discussion that can be seen as the start of the next evolution of enablement. Listen to the full podcast below: