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Video: Operational vs Strategic Enablement

Are you struggling to understand the difference between operational and strategic sales enablement functions?

In this video, our founder and CEO Kunal Pandya, talks to Kieran Smith and Hector Forwood as part of the Enablement Evolved episode series.

He goes deeper into the key differences between operational and strategic sales enablement functions. You'll discover how operational sales enablement focuses on the day-to-day tactics of sales, while strategic sales enablement is all about the big picture, long-term goals and correlation to revenue impact.

We'll explore how operational sales enablement involves training, coaching, and providing tools to sales reps to improve their skills and increase their productivity. On the other hand, strategic sales enablement focuses on aligning sales and business strategies and delivering targeted enablement programs that are ROI-centric.


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