Our friends from Sales Enablement Pro recently released their State of Sales Enablement 2023 report.
At Sales Velocity Labs, we have been focused on delivering revenue impact for our clients. We have been doing this via three primary methods:
Measuring and increasing Sales Velocity
Driving seller competency performance
Building data-driven sales performance optimisation strategies using MEDDPICC and conversion metrics
So we were naturally delighted that Sales Enablement Pro's report ratified our approach. Their research revealed three core themes that demonstrate how companies can overcome adversity, achieve sales goals, and drive more business results this year through strategic sales enablement.
Measuring and Increasing Sales Velocity: A Critical Imperative
In the realm of B2B sales, success hinges on more than just closing deals—it's about the journey from lead to conversion, and every step in between. Sales Velocity has emerged as a fundamental metric in determining the efficiency and effectiveness of the revenue generation function.
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