Optimizing sales performance by harnessing the power of the Competency Framework

Why enablement has exploded in importance and where it goes next.

How revenue leaders adapt strategy when markets shift and pressure rises.

How enablement enables sellers to align with modern buyer expectations.

The tools to support the measurement and visibility of sales velocity

A practical framework to help leaders see enablement as a revenue driver.

How evolving buyer expectations demand a new approach to enablement.

The four metrics revenue leaders watch when forecasting growth.

A practical guide to positioning value when budgets are under pressure.

How misaligned enablement quietly erodes impact and executive trust.

The structural and perception challenges holding enablement back.

What experience actually matters when building a credible enablement career.

Why effort alone doesn’t move revenue and what actually does.

Why modern sellers expect coaching and how enablement can deliver it at scale.

How sales velocity becomes a competitive advantage, not just a metric.

When enablement earns a seat at the table and what it takes to get there.

A practical walkthrough for tying enablement efforts to revenue outcomes.

How enablement leaders successfully influence behaviour and adoption.